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The intention of The Cancer Club is to create a forum that encourages open and honest dialogue between breast cancer patients and their loved ones. Through the vivid imagery of the author, we attempt to portray some of the challenges that can come with a diagnosis of cancer. Through her journal extracts we are able to bear witness to some of the fear and isolation Nuala felt following her diagnosis and yet at the same time we see her strength of spirit as she continues to live as fully as possible throughout the challenges of treatment and misdiagnosis.
The Cancer Club site will have only a small budget to further develop and maintain the site. That means that the rest of the profits go to breast cancer charities. For that reason, we encourage people to shop at The Cancer Club store on Amazon.co.uk not once but again and again. A minimum 1% of all purchases that initiate from The Cancer Care store will go to Breast Cancer Care each and every time an order is placed. To our knowledge, there is not another Amazon e-store out there that offers a % of their sales to fighting breast cancer.
The two purposes of The Cancer Club Website:
1) To assist anyone who has or is supporting someone with cancer and or a life-threatening illness:
i. Poems
1. Nuala Forsey bares her soul about her journey with breast cancer in her book - The Cancer Club. The Cancer Club is a collection of vignettes that paint pictures of Nuala's life since she was diagnosed with breast cancer in 2003. Nuala's storytelling will tug at your heart as she recalls her family and friends' reactions to her diagnosis. She describes how it felt to be told that the cancer had spread throughout her body and that her condition had become terminal only to be told a week later that the cancer had not spread and the terminal diagnosis was an error.
ii. Podcasts
1. Local radio station interviews of Nuala Forsey that outlines her desire to help others with their struggle with breast cancer.
iii. Connection through Social Networking
1. Interact with Nuala Forsey, author and communication coach on Facebook.
2. Interact with others through The Cancer Club group on Facebook.
3. Anyone who wants to communicate with Nuala on Facebook will need to have a Facebook account.
iv. Resources
1. Free journals and workbooks to help guide people express their truest feelings to themselves and help them communicate with others.
2. Breast cancer related books and products available at The Cancer Club store on Amazon.co.uk.
2) To raise £25,000 for breast cancer care and research by December 31, 2007. This will be accomplished through:
a. Selling "The Cancer Club" book written by Nuala Forsey. The first £25,000 will be given to Breast Cancer Care UK. Any amount above and beyond the £25,000 will be given to Cancer Research UK.
b. Selling Nuala's favorite songs on iTunes and The Cancer Club poems as recorded by the author through iTunes (coming this fall)
c. Selling products through The Cancer Club store on the Amazon.co.uk website.
d. Breast Cancer related advertising from Google AdSense will be listed on the site.
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